Rossiter, J. R. (1995). Advanced media strategy: The reach pattern and effective frequency. Australian Graduate School of Management, University of New South Wales.
Chicago Style (17th ed.) CitationRossiter, John R. Advanced Media Strategy: The Reach Pattern and Effective Frequency. Sydney: Australian Graduate School of Management, University of New South Wales, 1995.
MLA (8th ed.) CitationRossiter, John R. Advanced Media Strategy: The Reach Pattern and Effective Frequency. Australian Graduate School of Management, University of New South Wales, 1995.
Warning: These citations may not always be 100% accurate.