Advanced media strategy : the reach pattern and effective frequency /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Sydney :
Australian Graduate School of Management, University of New South Wales,
1995.
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| Series: | Working paper series (Australian Graduate School of Management) ;
95-018. |
| Subjects: |
| Item Description: | "September 1995". |
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| Physical Description: | 100 p. : ill. ; 30 cm. |
| Bibliography: | Includes bibliographical references (p.67-74) |
| ISBN: | 1862742510 (pbk.) |