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| LEADER |
01353cam a2200325 a 4500 |
| 001 |
c000389692 |
| 003 |
CARM |
| 005 |
20120504124040.0 |
| 008 |
120504s1995 xnaa b 000 0 eng d |
| 019 |
1 |
|
|a 11924608
|5 LACONCORD2021
|
| 020 |
|
|
|a 1862742510 (pbk.)
|
| 035 |
|
|
|a (OCoLC)221802615
|5 LACONCORD2021
|
| 040 |
|
|
|a QCQU
|b eng
|c QCQU
|
| 042 |
|
|
|a anuc
|
| 082 |
0 |
4 |
|a 659.1
|2 20
|
| 100 |
1 |
|
|a Rossiter, John R.
|
| 245 |
1 |
0 |
|a Advanced media strategy :
|b the reach pattern and effective frequency /
|c John R. Rossiter.
|
| 260 |
|
|
|a Sydney :
|b Australian Graduate School of Management, University of New South Wales,
|c 1995.
|
| 300 |
|
|
|a 100 p. :
|b ill. ;
|c 30 cm.
|
| 490 |
1 |
|
|a Working paper /Australian Graduate School of Management ;
|v 95-018
|
| 500 |
|
|
|a "September 1995".
|
| 504 |
|
|
|a Includes bibliographical references (p.67-74)
|
| 650 |
|
0 |
|a Advertising media planning.
|
| 710 |
2 |
|
|a Australian Graduate School of Management.
|
| 852 |
8 |
|
|b CARM
|p 0579319
|f BK
|
| 852 |
8 |
|
|b SCAN
|h A3:AG11D0
|i F08238
|p 0579319
|f BK
|
| 830 |
|
0 |
|a Working paper series (Australian Graduate School of Management) ;
|v 95-018.
|
| 999 |
f |
f |
|i 44dede0c-a9d1-5fbb-bfdd-73ef4a253002
|s 7b8daefc-7948-52dc-98dd-e0e446000dfb
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|i book
|m 0579319
|
| 952 |
f |
f |
|a CAVAL
|b CAVAL
|c CAVAL
|d Unmapped Location
|e F08238
|f A3:AG11D0
|h Other scheme
|