Lusch, R. F., & Zinszer, P. H. (1979). Contemporary issues in marketing channels. Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma.
Citace podle Chicago (17th ed.)Lusch, Robert F., a Paul H. Zinszer. Contemporary Issues in Marketing Channels. Norman, Okla: Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma, 1979.
Citace podle MLA (8th ed.)Lusch, Robert F., a Paul H. Zinszer. Contemporary Issues in Marketing Channels. Distribution Research Program, Center for Economic and Management Research, College of Business Administration, University of Oklahoma, 1979.
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