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| LEADER |
01213cam a2200337 a 4500 |
| 001 |
c000390413 |
| 003 |
CARM |
| 005 |
20120605153113.0 |
| 008 |
120605s2000 enkac 000 0 eng d |
| 015 |
|
|
|a GBA0-X2383
|
| 019 |
1 |
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|a 22287652
|z 21675897
|5 LACONCORD2021
|
| 020 |
|
|
|a 0273650955 (pbk.)
|
| 035 |
|
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|a (OCoLC)44563122
|5 LACONCORD2021
|
| 040 |
|
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|a BDS
|b eng
|c BDS
|d Uk
|
| 050 |
0 |
0 |
|a HD59.2
|b .M87 2000
|
| 082 |
0 |
4 |
|a 658.8
|2 21
|
| 100 |
1 |
|
|a Murray, Will.
|
| 245 |
1 |
0 |
|a Brand storm :
|b a tale of passion, betrayal and revenge /
|c Will Murray.
|
| 260 |
|
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|a London :
|b Financial Times Prentice Hall,
|c 2000.
|
| 300 |
|
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|a xix, 236 p. :
|b ill. (some col.), ports. ;
|c 21 x 24 cm.
|
| 546 |
|
|
|a English.
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| 650 |
|
0 |
|a Product management.
|
| 650 |
|
0 |
|a Brand name products
|x Marketing.
|
| 650 |
|
0 |
|a Corporate image.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 650 |
|
0 |
|a Customer relations.
|
| 852 |
8 |
|
|b CARM
|p 0581123
|f BK
|
| 852 |
8 |
|
|b SCAN
|h A3:AI30E0
|i E02453
|p 0581123
|f BK
|
| 999 |
f |
f |
|i b1b9924a-cad3-5da1-a9b8-4691e9d26640
|s 6f3055e9-8c64-5883-b999-54ba146333ec
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|i book
|m 0581123
|
| 952 |
f |
f |
|a CAVAL
|b CAVAL
|c CAVAL
|d Unmapped Location
|e E02453
|f A3:AI30E0
|h Other scheme
|