Issues in marketing management and strategies /
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[Nedlands, W.A.] :
Academic Press International in collaboration with The Research Centre for International Marketing and Exporting, University of Western Australia,
2000.
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| Subjects: |
| Physical Description: | viii, 176 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0958572011 (pbk.) |