The online rules of successful companies : the fool-proof guide to building profits /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
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| Series: | Financial Times Prentice Hall books.
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| Subjects: |
Table of Contents:
- Ch. 1. What Makes the Interest So Powerful?
- Ch. 2. Building a Web Site that Works
- Ch. 3. Profitable Ecommerce
- Ch. 4. Promotional Web Sites for Offline Businesses
- Ch. 5. News and Discussion Web Sites
- Ch. 6. Email and Chat As Profit Builders
- Ch. 7. Site Promotion and Advertising
- Ch. 8. Cost Control and Futureproofing.