Demand driven! : six steps to creating an ecosystem of demand for your business /
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York ; London :
McGraw-Hill,
c2003.
|
| Teme: | |
| Online dostop: | Table of contents Contributor biographical information Publisher description |
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| 082 | 0 | 4 | |a 658.8 |2 22 |
| 100 | 1 | |a Manning, Bo. | |
| 245 | 1 | 0 | |a Demand driven! : |b six steps to creating an ecosystem of demand for your business / |c Bo Manning, Chris Thorne. |
| 260 | |a New York ; |a London : |b McGraw-Hill, |c c2003. | ||
| 300 | |a xi, 174 p. : |b ill. ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Becoming demand driven -- Step 1 : understand customer demand by mapping your customer ecosystem -- Step 2 : leverage ecosystem partners to take advantage of indirect demand -- Step 3 : build adaptive strategies to become demand driven -- Step 4 : use information technology to support your ecosystem -- Step 5 : turn business processes into ecosystem capabilities -- Step 6 : synchronize customer ecosystem and supply chain -- Managing demand at Intrawest -- Ecosystem strategy at RBC Capital Markets -- USFilter : organizing around the customer -- The Novozymes ecosystem -- Implementing strategy in a customer ecosystem -- Transforming non-profit ecosystems -- Conclusion : how customer ecosystems change business strategy and practice. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Strategic alliances (Business) | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Thorne, Chris. | |
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| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/fy043/2004268307.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/mh041/2004268307.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh051/2004268307.html |
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