Demand driven! : six steps to creating an ecosystem of demand for your business /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
McGraw-Hill,
c2003.
|
| Subjects: | |
| Online Access: | Table of contents Contributor biographical information Publisher description |
Table of Contents:
- Becoming demand driven
- Step 1 : understand customer demand by mapping your customer ecosystem
- Step 2 : leverage ecosystem partners to take advantage of indirect demand
- Step 3 : build adaptive strategies to become demand driven
- Step 4 : use information technology to support your ecosystem
- Step 5 : turn business processes into ecosystem capabilities
- Step 6 : synchronize customer ecosystem and supply chain
- Managing demand at Intrawest
- Ecosystem strategy at RBC Capital Markets
- USFilter : organizing around the customer
- The Novozymes ecosystem
- Implementing strategy in a customer ecosystem
- Transforming non-profit ecosystems
- Conclusion : how customer ecosystems change business strategy and practice.