The writer's guide to corporate communications /
The Writer's Guide to Corporate Communications contains everything the freelance writer needs to succeed in the lucrative field of corporate communications, providing blueprints for writing videos, speeches, sales meetings, brochures and Web sites. Savvy communications specialist Mary Moreno sh...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Allworth Press,
c1997.
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| Subjects: | |
| Online Access: | Contributor biographical information Publisher description |
| Summary: | The Writer's Guide to Corporate Communications contains everything the freelance writer needs to succeed in the lucrative field of corporate communications, providing blueprints for writing videos, speeches, sales meetings, brochures and Web sites. Savvy communications specialist Mary Moreno shares her expertise on how to find clients, market skills, develop a portfolio, and negotiate and set fees. The Writer's Guide to Corporate Communications covers not just the business of business writing, but also the techniques. It is the only book to discuss the creative process that goes into writing scripts for business. This unique reference includes exercises which, when completed, provide the writer with a viable sample portfolio to help land assignments. |
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| Physical Description: | xiii, 177 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references (p. 169-172) and index. |
| ISBN: | 1880559749 (pbk.) |