Managing cooperative advertising : a strategic approach /

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Bibliographic Details
Main Author: Young, Robert F. (Robert Freeman), 1940-
Other Authors: Greyser, Stephen A.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, c1983.
Subjects:
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245 1 0 |a Managing cooperative advertising :  |b a strategic approach /  |c Robert F. Young, Stephen A. Greyser. 
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300 |a x, 170 p. :  |b ill. ;  |c 24 cm. 
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