Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less /
"In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail piec...
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Amacom,
2001.
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| Subjects: |
| LEADER | 02262cam a2200373 a 4500 | ||
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| 082 | 0 | 0 | |a 658.8 |2 23 |
| 100 | 1 | |a Bishop, Patrick, |d 1958- | |
| 245 | 1 | 0 | |a Money-tree marketing : |b innovative secrets that will double your small-business profits in 90 days or less / |c Patrick Bishop & Jennifer A. Bishop. |
| 260 | |a New York : |b Amacom, |c 2001. | ||
| 300 | |a x, 270 p. : |b forms ; |c 23 cm. | ||
| 504 | |a Includes index. | ||
| 520 | 1 | |a "In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail pieces for free - and get an above-average response rate; discover which labor unions, credit unions, and associations are begging to send your company business; get a free yellow pages ad; develop nonprofit alliances that will provide you with a steady stream of customers; learn the basics of using features, advantages, and benefits to create sales messages that get attention; and use the strengths of the Internet to compete with the big guys." "Money-Tree Marketing is filled with real-life stories that illustrate how to use these and many other techniques - and explains how even the smallest budget can generate big returns."--BOOK JACKET. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Small business |x Public relations. | |
| 700 | 1 | |a Bishop, Jennifer A., |d 1963- | |
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