Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less /

"In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail piec...

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Bibliographic Details
Main Author: Bishop, Patrick, 1958-
Other Authors: Bishop, Jennifer A., 1963-
Format: Book
Language:English
Published: New York : Amacom, 2001.
Subjects:
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100 1 |a Bishop, Patrick,  |d 1958- 
245 1 0 |a Money-tree marketing :  |b innovative secrets that will double your small-business profits in 90 days or less /  |c Patrick Bishop & Jennifer A. Bishop. 
260 |a New York :  |b Amacom,  |c 2001. 
300 |a x, 270 p. :  |b forms ;  |c 23 cm. 
504 |a Includes index. 
520 1 |a "In Money-Tree Marketing the authors give you step-by-step methods for how to: use your competitor's money to increase your business; get paid to run an ad in Time or Newsweek magazine (or get paid to promote your business on radio or television); send out more than 10,000 direct-mail pieces for free - and get an above-average response rate; discover which labor unions, credit unions, and associations are begging to send your company business; get a free yellow pages ad; develop nonprofit alliances that will provide you with a steady stream of customers; learn the basics of using features, advantages, and benefits to create sales messages that get attention; and use the strengths of the Internet to compete with the big guys." "Money-Tree Marketing is filled with real-life stories that illustrate how to use these and many other techniques - and explains how even the smallest budget can generate big returns."--BOOK JACKET. 
650 0 |a Marketing. 
650 0 |a Business planning. 
650 0 |a Small business  |x Public relations. 
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