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| LEADER |
02382cam a2200337 a 4500 |
| 001 |
c000393541 |
| 003 |
CARM |
| 005 |
20130509080903.0 |
| 008 |
130509s1964 cau b 001 0 eng d |
| 010 |
|
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|a 67064839
|
| 019 |
1 |
|
|a 69840816
|5 LACONCORD2021
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| 035 |
|
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|a (OCoLC)989625
|5 LACONCORD2021
|
| 040 |
|
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|a DLC
|b eng
|c OTU
|d OCoLC
|d DLC
|d VCAV
|
| 042 |
|
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|a premarc
|
| 050 |
0 |
0 |
|a HF5415
|b .C54737
|
| 082 |
0 |
4 |
|a 658.403
|2 23
|
| 245 |
0 |
0 |
|a Competition in marketing. /
|c Edited by Taylor W. Meloan and Charles M. Whitlo.
|
| 260 |
|
|
|a [Los Angeles] :
|b Dept. of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California,
|c c1964.
|
| 300 |
|
|
|a v, 203 p. ;
|c 23 cm.
|
| 500 |
|
|
|a A collection of papers originally presented as lectures at the University of Southern California.
|
| 504 |
|
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|a Includes bibliographical references.
|
| 505 |
0 |
|
|a The American art of wanting, by W.J. Regan.--Competition, innovation and marketing management, by W. Lazer.--A competitive edge in marketing communications, by J.H. Myers.--The phenomenological situational episode: A competitive tool for marketing management, by G.A. Field and J. Douglas.--Some unresolved questions in retail competition, by S.C. Hollander.--Advertising research in action, by S.H. Britt.--The role of point of purchase display in the manufacturer's marketing mix, by B.C. McCammon.--The salesman and competition, by J.M. Rathmell.--Automation and mechanization: the competitive edge, by C.R. Goeldner.--Contactual competition in aerospace marketing, by W.H. Reynolds.--Meeting opportunities in the Common Market, by J.D. Calderwood.--Marketing opportunities in the developing economies of India and Pakistan, by R.R. Mead.--Competition in freight transport, by L.L. Waters.--Autopsies of marketing failures, by T.L. Berg.
|
| 650 |
|
0 |
|a Marketing.
|
| 700 |
1 |
|
|a Meloan, Taylor W,
|e ed.
|
| 700 |
1 |
|
|a Whitlo, Charles Milton,
|d 1905-,
|e ed.
|
| 710 |
1 |
|
|a Los Angeles.
|b University of Southern California.
|b Dept. of Marketing and Business Logistics.
|
| 852 |
8 |
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|b CARM
|p 0589886
|f BK
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| 852 |
8 |
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|b SCAN
|h A3:AG14B0
|i B12177
|p 0589886
|f BK
|
| 999 |
f |
f |
|i e963f2fc-dd02-59e0-9010-e07aecfa5925
|s 93a8b83e-0861-5a95-98a9-9791d1ac0325
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|i book
|m 0589886
|
| 952 |
f |
f |
|a CAVAL
|b CAVAL
|c CAVAL
|d Unmapped Location
|e B12177
|f A3:AG14B0
|h Other scheme
|