Competition in marketing. /
Salvato in:
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
[Los Angeles] :
Dept. of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California,
c1964.
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| Soggetti: |
Sommario:
- The American art of wanting, by W.J. Regan
- Competition, innovation and marketing management, by W. Lazer
- A competitive edge in marketing communications, by J.H. Myers
- The phenomenological situational episode: A competitive tool for marketing management, by G.A. Field and J. Douglas
- Some unresolved questions in retail competition, by S.C. Hollander
- Advertising research in action, by S.H. Britt
- The role of point of purchase display in the manufacturer's marketing mix, by B.C. McCammon
- The salesman and competition, by J.M. Rathmell
- Automation and mechanization: the competitive edge, by C.R. Goeldner
- Contactual competition in aerospace marketing, by W.H. Reynolds
- Meeting opportunities in the Common Market, by J.D. Calderwood
- Marketing opportunities in the developing economies of India and Pakistan, by R.R. Mead
- Competition in freight transport, by L.L. Waters
- Autopsies of marketing failures, by T.L. Berg.