Four case histories of overseas marketing by British firms awarded "BETRO" prizes by the Royal Society of Arts /
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| Format: | Book |
| Language: | English |
| Published: |
London :
Royal Society of Arts,
1968.
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| Item Description: | Pamphlet. "Betro" trust formed by R.S.A. in 1964 to promote British export trade and market research. |
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| Physical Description: | 45 p. ; 21 cm. |