Heartland : how to build companies as strong as countries /

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书目详细资料
主要作者: Scott, Mark C.
格式: 图书
语言:English
出版: Chichester ; New York : Wiley, c2001.
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在线阅读:Table of contents
Publisher description
Contributor biographical information
书本目录:
  • 1. The ambivalent corporation: global giant or house of straw?
  • 2. Corporate schizophrenia: the national Jekyll versus the global Hyde
  • 3. Creating societies: the case of the Nation State
  • 4. State versus corporation: identifying the common genes
  • 5. The state of the Nation State: opportunity or threat?
  • 6. Founding the corporate state: laying the philosophical foundations
  • 7. The moral foundation: answering the great 'why?'
  • 8. The selfish gene: learning to think 'us', not 'me, me, me ...'
  • 9. The identity game: answering the great 'who am I?'
  • 10. The origin of species: the history of history
  • 11. The restless spirit: the perpetual interrogative
  • 12. Positive thinking: things can only get better
  • 13. Lady Enigma: the hunger for forbidden fruit
  • 14. Differentiation or death: fortifying the heartland of the firm.