Teaching notes for Cases in marketing financial services /

Teaching notes for Cases in marketing financial services /

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Bibliographic Details
Other Authors: Wright, Michael, 1952-, Ennew, Christine
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1995.
Subjects:
Financial services industry > Marketing > Case studies.
Financial services industry > Marketing > Study and teaching.
Bank marketing > Case studies.
Bank marketing > Study and teaching.
Description
Physical Description:109 p. : ill. ; 30cm.
Bibliography:Includes bibliographies.
ISBN:0750623195 (spiral) :

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