Asian dimensions of services marketing /

Asian dimensions of services marketing /

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Bibliographic Details
Other Authors: Tang, Esther P. Y., Chan, Ricky Y. K., Tai, Susan H. C.
Format: Book
Language:English
Published: New York : International Business Press, 2002.
Subjects:
Service industries > Asia > Marketing.
Consumers > Asia > Attitudes.
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020 |a 0789016907 (hbk. : alk. paper) 
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245 0 0 |a Asian dimensions of services marketing /  |c Esther P.Y. Tang, Ricky Y.K. Chan, Susan H.C. Tai, editors. 
260 |a New York :  |b International Business Press,  |c 2002. 
300 |a xviii, 117 p. :  |b ill. ;  |c 23 cm. 
500 |a "Co-published simultaneously as Journal of international consumer marketing, volume 14, number 1, 2001." 
504 |a Includes bibliographical references and index. 
505 0 0 |t Foreword /  |r Erdener Kaynak --  |t Preface /  |r Esther P. Y. Tang, Ricky Y. K. Chan and Susan H. C. Tai --  |t Switching Costs as a Moderator of Service Satisfaction Processes in Thailand /  |r Paul G. Patterson, Rujirutana Mandhachitara "A." and Tasman Smith --  |t Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea /  |r Mary Anne Raymond and John D. Mittelstaedt --  |t Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension /  |r Subhash C. Mehta, Ashok K. Lalwani and Lisa Ping --  |t Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting /  |r Esther P. Y. Tang, Ricky Y. K. Chan and Susan H. C. Tai --  |t Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism /  |r Byeong-Joon Moon and Subhash C. Jain. 
650 0 |a Service industries  |z Asia  |x Marketing. 
650 0 |a Consumers  |z Asia  |x Attitudes. 
700 1 |a Tang, Esther P. Y. 
700 1 |a Chan, Ricky Y. K. 
700 1 |a Tai, Susan H. C. 
730 0 |a Journal of international consumer marketing. 
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