Asian dimensions of services marketing /
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| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
International Business Press,
2002.
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| Subjects: |
Table of Contents:
- Foreword / Erdener Kaynak
- Preface / Esther P. Y. Tang, Ricky Y. K. Chan and Susan H. C. Tai
- Switching Costs as a Moderator of Service Satisfaction Processes in Thailand / Paul G. Patterson, Rujirutana Mandhachitara "A." and Tasman Smith
- Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea / Mary Anne Raymond and John D. Mittelstaedt
- Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension / Subhash C. Mehta, Ashok K. Lalwani and Lisa Ping
- Emotional Influences of Environmental Cues on Chinese Consumers in a Leisure Service Setting / Esther P. Y. Tang, Ricky Y. K. Chan and Susan H. C. Tai
- Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism / Byeong-Joon Moon and Subhash C. Jain.