Exito comercial : prácticas administrativas y contextos culturales /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
Fort Worth :
Holt, Rinehart and Winston,
c1997.
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| Edition: | 2nd ed. |
| Subjects: |
| Item Description: | Text in Spanish; preface in English. |
|---|---|
| Physical Description: | xvi, 400 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical reference (p. [353]-363) and index. |
| ISBN: | 0030173183 (pbk.) |