Exito comercial : prácticas administrativas y contextos culturales /

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Bibliographic Details
Main Author: Doyle, Michael Scott
Other Authors: Fryer, T. Bruce, Cere, Ronald
Format: Book
Language:Spanish
English
Published: Fort Worth : Holt, Rinehart and Winston, c1997.
Edition:2nd ed.
Subjects:
Description
Item Description:Text in Spanish; preface in English.
Physical Description:xvi, 400 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical reference (p. [353]-363) and index.
ISBN:0030173183 (pbk.)