Promiscuous customers : invisible brands, delivering value in digital markets /
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| Format: | Book |
| Language: | English |
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Oxford :
Capstone,
2002.
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Table of Contents:
- 1. The Cold Heart of the Promiscuous Customer
- 2. The Paradox of the Invisible Brand
- 3. What's Wrong with the Internet?
- 4. Modes, Purposes and Tasks
- 5. Meaning, Trust and Value
- 6. Taking Stock
- 7. The Marketspace - a New Paradigm for Value
- 8. The Key Drivers and Enablers of Marketspaces
- 9. Roles and Benefits in Marketspaces
- 10. Rules and Relationships in Marketspaces
- 11. The Return of Value to Digital Markets.