Keeping score : an inside look at sports marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Grants Pass, Or. :
Oasis Press,
c1996.
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| Series: | PSI successful business library
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| Subjects: |
| Physical Description: | ix, 322 p. : forms ; 24 cm. |
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| Bibliography: | Includes bibliographical references (p. [313]) and index. |
| ISBN: | 1555713777 (pbk.) |