|
|
|
|
| LEADER |
01914cam a2200349 a 4500 |
| 001 |
c000396292 |
| 003 |
CARM |
| 005 |
20140225092051.0 |
| 008 |
140225s1996 oruk b 001 0 eng d |
| 010 |
|
|
|a 95040070
|
| 019 |
1 |
|
|a 11929593
|5 LACONCORD2021
|
| 020 |
|
|
|a 1555713777 (pbk.)
|
| 035 |
|
|
|a (OCoLC)33208483
|5 LACONCORD2021
|
| 040 |
|
|
|a TOC
|b eng
|c TOC
|d TOC
|
| 043 |
|
|
|a n-us---
|
| 050 |
0 |
0 |
|a GV716
|b .C36 1996
|
| 082 |
0 |
4 |
|a 338.43
|2 20
|
| 100 |
1 |
|
|a Carter, David M.,
|d 1964-
|
| 245 |
1 |
0 |
|a Keeping score :
|b an inside look at sports marketing /
|c David M. Carter.
|
| 260 |
|
|
|a Grants Pass, Or. :
|b Oasis Press,
|c c1996.
|
| 300 |
|
|
|a ix, 322 p. :
|b forms ;
|c 24 cm.
|
| 490 |
1 |
|
|a PSI successful business library
|
| 504 |
|
|
|a Includes bibliographical references (p. [313]) and index.
|
| 505 |
0 |
|
|a Ch. 1. Warm-Up -- Ch. 2. Score Card: The Costs and Benefits of Sports Marketing -- Ch. 3. Suds and Sports: The Sports Strategy of Anheuser-Busch -- Ch. 4. The Sole of Sports: Nike's Power and Profits -- Ch. 5. The Fast-Food Game: McDonald's Sports Presence -- Ch. 6. Driving the Sports Market: General Motors: The Heartbeat of American Sports -- Ch. 7. Investing in Sports: John Hancock's Signature Sponsorships -- Ch. 8. The Colorado Rockies: Teams and Time Zones -- Ch. 9. The Dallas Cowboys: Turning Around "America's Team" -- Ch. 10. Down the Stretch -- Appendix. The Sports Marketing Plan.
|
| 650 |
|
0 |
|a Sports
|z United States
|x Marketing.
|
| 650 |
|
0 |
|a Sports
|x Economic aspects
|z United States.
|
| 852 |
8 |
|
|b CARM
|p 0601070
|n Poor condition - library use only
|f BK
|
| 852 |
8 |
|
|b SCAN
|h A3:AH18D0
|i F08772
|p 0601070
|f BK
|
| 830 |
|
0 |
|a PSI successful business library
|
| 999 |
f |
f |
|i 0ee6d34a-35e0-5fb0-9833-b8c6c259c3a3
|s 64fb39b9-b699-5059-985a-99e5c81ad46c
|
| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|i book
|m 0601070
|
| 952 |
f |
f |
|a CAVAL
|b CAVAL
|c CAVAL
|d Unmapped Location
|e F08772
|f A3:AH18D0
|h Other scheme
|