Understanding marketing /

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Bibliographic Details
Main Author: West, Alan, 1951-
Format: Book
Language:English
Published: London : Harper & Row, 1987.
London : 1987.
Subjects:
Description
Item Description:Marketing (BNB/PRECIS)
Marketing (BNB/PRECIS)
Physical Description:x, 281 p. : ill. ; 24cm.
Bibliography:Includes index.
Includes index.
ISBN:0063183846 (pbk.) :
0063183846 (pbk) :