Business marketing management : an organizational approach : text and cases /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
PWS-KENT Pub. Co.,
c1992.
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| Edition: | 5th ed. |
| Series: | Kent series in marketing
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| Subjects: |
| Item Description: | Rev. ed. of: Industrial marketing management. c1989. |
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| Physical Description: | xi, 899 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0534929761 (hbk.) |