Kick-starter.com : the definitive European Internet start up guide /
"This book brings together advice from some of the world's leading eCommerce companies and provides an essential guide to anybody who is trying to kick-start their Internet business."--BOOK JACKET.
Saved in:
| 其他作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
New York :
St. Martin's Press,
2000.
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| 主題: |
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| 245 | 0 | 0 | |a Kick-starter.com : |b the definitive European Internet start up guide / |c edited by Stephen Harpin ; with expert participation : Andersen Consulting, John Walter Thompson, Korn/Ferry and Clifford Chance. |
| 260 | |a New York : |b St. Martin's Press, |c 2000. | ||
| 300 | |a xvi, 383 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Ch. 1. Introduction: A Kick-starter -- Ch. 2. Creating a Unique Internet Business -- Ch. 3. Finding an Attractive Market -- Ch. 4. Marketing and Communications Development -- Ch. 5. 'Fulfilling the Promise' -- Ch. 6. Start-up Technology -- Ch. 7. The Rise of Mobile Commerce and WAP -- Ch. 8. Legal Aspects of Setting Up an Internet Business -- Ch. 9. Valuations and Building the Financial Model -- Ch. 10. Fundraising for Internet Ventures -- Ch. 11. Leadership Capital Solutions for eSpace -- Ch. 12. Sample Business Plan. | |
| 520 | 1 | |a "This book brings together advice from some of the world's leading eCommerce companies and provides an essential guide to anybody who is trying to kick-start their Internet business."--BOOK JACKET. | |
| 650 | 0 | |a Electronic commerce |z Europe. | |
| 650 | 0 | |a New business enterprises |z Europe. | |
| 650 | 0 | |a Business enterprises |z Europe |x Computer networks. | |
| 700 | 1 | |a Harpin, Stephen. | |
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