Kick-starter.com : the definitive European Internet start up guide /

"This book brings together advice from some of the world's leading eCommerce companies and provides an essential guide to anybody who is trying to kick-start their Internet business."--BOOK JACKET.

Tallennettuna:
Bibliografiset tiedot
Muut tekijät: Harpin, Stephen
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: New York : St. Martin's Press, 2000.
Aiheet:
Sisällysluettelo:
  • Ch. 1. Introduction: A Kick-starter
  • Ch. 2. Creating a Unique Internet Business
  • Ch. 3. Finding an Attractive Market
  • Ch. 4. Marketing and Communications Development
  • Ch. 5. 'Fulfilling the Promise'
  • Ch. 6. Start-up Technology
  • Ch. 7. The Rise of Mobile Commerce and WAP
  • Ch. 8. Legal Aspects of Setting Up an Internet Business
  • Ch. 9. Valuations and Building the Financial Model
  • Ch. 10. Fundraising for Internet Ventures
  • Ch. 11. Leadership Capital Solutions for eSpace
  • Ch. 12. Sample Business Plan.