Management in marketing channels /

Management in marketing channels /

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Detalhes bibliográficos
Autor Corporativo: Michigan State University. Department of Marketing and Transportation Administration
Outros Autores: Bowersox, Donald J.
Formato: Livro
Idioma:English
Publicado em: New York : McGraw-Hill, c1980.
Colecção:McGraw-Hill series in marketing
Assuntos:
Marketing channels > Management.
Marketing > Management.
Marketing > Management > Case studies.
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300 |a viii, 390 p. :  |b ill. ;  |c 24 cm. 
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500 |a Includes index. 
504 |a Bibliography: p. 369-383. 
650 0 |a Marketing channels  |x Management. 
650 0 |a Marketing  |x Management. 
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