Annual mid-year conference proceedings.
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| Previous Title: | Advertising Research Foundation. Mid-year conference proceedings |
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| Corporate Authors: | , |
| Format: | Conference Proceeding |
| Language: | English |
| Published: |
New York :
Advertising Research Foundation.
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| Subjects: |
| Item Description: | Each issue has also a distinctive title. Began with 2nd (1976) or 3rd (1977)? |
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| Physical Description: | v. : ill. ; 28 cm. |
| Publication Frequency: | Annual |
| ISSN: | 0160-8622 |