Advertising manager's handbook /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ :
Prentice Hall,
c1993.
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| Subjects: |
| Physical Description: | xvi, 800 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0130073458 |