Cita APA (7th ed.)

Allvine, F. C. (1987). Marketing principles and practices. Harcourt Brace Jovanovich.

Cita Chicago (17th ed.)

Allvine, Fred C. Marketing Principles and Practices. San Diego: Harcourt Brace Jovanovich, 1987.

Cita MLA (8th ed.)

Allvine, Fred C. Marketing Principles and Practices. Harcourt Brace Jovanovich, 1987.