Marketing principles and practices /

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Bibliographic Details
Main Author: Allvine, Fred C.
Format: Book
Language:English
Published: San Diego : Harcourt Brace Jovanovich, c1987.
Subjects:
Description
Physical Description:xxix, 829, 38 p. : ill. (some col.) ; 25 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0155551019