Power copy-writing : dynamic new communications techniques to help you sell more products and services /

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Bibliographic Details
Main Author: Lewis, Herschell Gordon, 1926-
Format: Book
Language:English
Published: Chicago, Ill. : Dartnell, c1992.
Subjects:
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100 1 |a Lewis, Herschell Gordon,  |d 1926- 
245 1 0 |a Power copy-writing :  |b dynamic new communications techniques to help you sell more products and services /  |c Herschell Gordon Lewis. 
260 |a Chicago, Ill. :  |b Dartnell,  |c c1992. 
300 |a xviii, 334 p. :  |b ill. ;  |c 23 cm. 
500 |a Includes index. 
650 0 |a Advertising copy. 
650 0 |a Advertising layout and typography. 
650 0 |a Advertising campaigns. 
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