An investigation of the role of events marketing in corporate strategy /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
Ann Arbor, Mich. :
University Microfilms,
[19--]
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| Subjects: |
| Physical Description: | x, 208 p. : ill. ; 22 cm. |
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| Bibliography: | Bibliography: p. 203-208. |