Marketing outrageously : how to increase your revenue by staggering amounts! /
"Jon Spoelstra, one of America's top sports marketers, offers provacative ideas that will help boost both your top and bottom line. Jon's 17 ground rules will show you how to: think differently about 'marketing outrageously' and understand why it's the safest way to go;...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Austin, TX :
Bard Press,
2001.
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| Subjects: |
| Summary: | "Jon Spoelstra, one of America's top sports marketers, offers provacative ideas that will help boost both your top and bottom line. Jon's 17 ground rules will show you how to: think differently about 'marketing outrageously' and understand why it's the safest way to go; use Jon's famous 'rubber chicken' method to get people going down the slippery slope to sales success; scoop cream off the top that will impact both your top and bottom lines; differentiate yourself from your competitors; use the big question 'What's it going to take?' to challenge the thinking of those you work with--and to dramatically increase sales ..."--Jacket. |
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| Item Description: | Includes index. |
| Physical Description: | 255 p. : ill. ; 24 cm. |
| ISBN: | 1885167504 (cloth) |