http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
proven strategies for presenting your ideas, persuading your audience, and perfecting your image
"In today's fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person. Now, in her new book, How to Wow, she shares her strategies for making your mark in business and in life." "Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors - even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?".
Ch. 1. Don't Leave Home Without Them: The Nonnegotiable General Principles -- Ch. 2. Make It More Than "Just Lunch": The Art of the One-an-One Encounter -- Ch. 3. Conspire to Inspire: Maximizing Meetings -- Ch. 4. Interview to a Kill: Stress-Free Job Interviewing -- Ch. 5. Stand and Deliver: Giving Speeches That Bring People to Their Feet -- Ch. 6. Pointed PowerPoint: Making PowerPoint Powerful -- Ch. 7. Put It in Writing: But Before You Do ... -- Ch. 8. Oh So Social: Making the Most of Your Social Interactions -- Ch. 9. The Fine Points of Verbal Finesse: Answers to Questions, and Question and Answer.
Includes bibliographical references (p. [207]-208)