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019 1 |a 25198533  |z 26314047  |5 LACONCORD2021 
020 |a 3540407170 (alk. paper) 
035 |a (OCoLC)53953521  |5 LACONCORD2021 
040 |a DLC  |b eng  |c DLC  |d NU 
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043 |a e-sz--- 
050 0 0 |a HD9665.5  |b .G37 2004 
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060 1 0 |a QV 736  |b G253L 2004 
082 0 0 |a 338.4/76151  |2 22 
084 |a 85.15  |2 bcl 
100 1 |a Gassmann, Oliver,  |d 1967- 
245 1 0 |a Leading pharmaceutical innovation :  |b trends and drives for growth in the pharmaceutical industry /  |c Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz. 
260 |a Berlin ;  |a New York :  |b Springer,  |c 2004. 
300 |a xi, 178 p. :  |b ill., maps. ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 0 |a Machine derived contents note: S nnov ation as a Key Success Factor in the Pharmaceutal -- Industry -- The Productvity aradox -- The Blockbuster Imperative 5 -- Strategies or Growth 10 -- Do You Want to Be in This Industry? 13 -- Bargaining Power of Suppliers 15 -- Bargaining Pow er f uyers 15 -- Risk of Entry from P ential Com titors -- Threat of Substitute Products 17 -- R egulative Forces 17 -- Rivalry a on Esablished C mpanies -- Entering the Market Quickly 20 -- C on clu sion s 21 -- II Pharmaceutical nnovatio Teas Swi d 23 -- Largest Eco rnic Value-Added of GDP in Switzerland 23 -- Stable M arket G row th 25 -- Sound Productivity an Employment 30 -- Strong Support by Industry Associations 31 -- H ighly G lobal O rientation 33 -- CIomplx Industry and Product Classification -- ragnimnted Market Structure. 39 -- Sonioine d Fi nancing Systems 43 -- Strict New D rug Registration 44 -- A ccurate Price Regulation 50 -- III. The Science and Technology Chaenge: Ho to d Ne --  
505 0 0 |a Drugs 53 -- Rise of the Biotechnology Industry: Boosting Innovation. 53 -- High Throughput Screening Fail Earlier, Succeed Sooner, 5 -- Combinatorial Chemistry: Cut Experimental Cycle Times -- Bioinformatics: More than 100 Gigabyte of Data pe Day 60 -- Proteonmics: Profiting l rio the Human Genome Project -- Genomics: Towards Individualization and Mass Castomizati 6 -- Pharmacogenorics: Create Tailormade Drugs -- Molecular Design: From Experimenting to Analyt ic esgn 67 -- C onclusions 68 -- IV The Pipeline Managemen Chalenge: How to Shape the -- nnovation Flow -- The Importance of Pipeline Management -- The Complexity of Drug Discover 75 -- The Diftrent Phases of the R&D Process -- The R&D Process at HoffmannLa Roche -- C onclusions 85 -- V I The Outsorcing and nternationalization Chaenge: t -- Harness Outside nnovation 87 -- Impact o OOtsourcig on the Pharmaceutical Value Chain 87 -- Successful (ommercialization of a BreakFlhough Technology 9 --  
505 0 0 |a Trends and Drivers of Internationalization 9 -- R&D Internationalization of Swiss Pharmaceutical Companies.. 102 -- Locations of Pharmaceutical R&D Abroad 10 -- Thre Prinipal Puoblens of Internationa R&D 10 -- VI Management Answers t Pharmaceutica R&D Chalet 117 -- Managing the Research-to-Dev eopmeg Handover. 117 -- Managing Human Resources 119 -- Managing Projects and the Portfolio -- Managing Outsourcing Activities -- Managing Intellectual Property Rights 127 -- Managing R&D S trategy at Schering 131 -- Managing Virtual Project Management Pools a Roche 33 -- Managing Uncertainty at Roche 135 -- Managing Know-how Transfer at Kao 136 -- Conclusions 137 -- SVI. Future Directions and T rends 139. 
650 1 2 |a Drug Industry  |x organization & administration. 
650 2 2 |a Research  |x organization & administration. 
650 2 2 |a Technology, Pharmaceutical. 
650 2 2 |a Organizational Innovation. 
650 2 2 |a Pharmacology, Clinical. 
650 7 |a Drugs  |x Research  |x Management.  |2 fast 
650 7 |a Pharmaceutical industry  |x Technological innovations.  |2 fast 
650 0 |a Pharmaceutical industry  |x Technological innovations. 
650 0 |a Pharmaceutical industry  |x Technological innovations  |z Switzerland  |v Case studies. 
650 0 |a Drugs  |x Research  |x Management. 
650 0 |a Drugs  |x Research  |z Switzerland  |x Management  |v Case studies. 
651 7 |a Switzerland.  |2 fast 
655 7 |a Case studies.  |2 fast 
700 1 |a Zedtwitz, Maximilian von,  |d 1969- 
700 1 |a Reepmeyer, Gerrit,  |d 1976- 
852 8 |b CARM  |i C13784  |p 0655773  |f BK 
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852 8 |b SCAN  |h A3:AF08G0  |i C13784  |p 0655773  |f BK 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/fy0705/2003070423.html 
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