Designing messages for development communication : an audience participation-based approach /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
New Delhi ; Newbury Park :
Sage Publications,
1991.
|
| Edice: | Communication and human values (Newbury Park, Calif.)
|
| Témata: | |
| On-line přístup: | Publisher description Table of contents only Contributor biographical information |
| LEADER | 02642cam a2200529 a 4500 | ||
|---|---|---|---|
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| 050 | 4 | |a P92.2 |b .M64 1991 | |
| 050 | 0 | 0 | |a P92.2 |b .M64 1991 |
| 082 | 0 | 0 | |a 302.23/09172/4 |2 20 |
| 100 | 1 | |a Mody, Bella,. | |
| 245 | 1 | 0 | |a Designing messages for development communication : |b an audience participation-based approach / |c Bella Mody ; illustrations by Mary Rolston Singh. |
| 260 | |a New Delhi ; |a Newbury Park : |b Sage Publications, |c 1991. | ||
| 300 | |a 211 p. : |b ill. ; |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 490 | 1 | |a Communication and human values | |
| 500 | |a Bibliography: p208-209. - Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |a Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary. |
| 650 | 0 | |a Mass media |z Developing countries. | |
| 650 | 0 | |a Mass media |x Audiences. | |
| 653 | 1 | |a Developing countries |a Mass media | |
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| 852 | 8 | |b SCAN |h A3:AI03B0 |i B12834 |p 0658780 |f BK | |
| 830 | 0 | |a Communication and human values (Newbury Park, Calif.) | |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0658/91028765-d.html |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0658/91028765-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0734/91028765-b.html |
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