Designing messages for development communication : an audience participation-based approach /
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
New Delhi ; Newbury Park :
Sage Publications,
1991.
|
| Σειρά: | Communication and human values (Newbury Park, Calif.)
|
| Θέματα: | |
| Διαθέσιμο Online: | Publisher description Table of contents only Contributor biographical information |
Πίνακας περιεχομένων:
- Machine derived contents note: Development Communication
- The Invisible Audience
- Audience Participation-Based Message Design
- The Idea
- Audience Participation-Based Message Design
- Implementation and Ethics
- Designing Messages that Communicate
- How to Research the Audience
- Audience-Responsive Topics
- Audience-Responsive Message Formats
- Writing Message Specifications and Objectives
- Pretesting Audience Response
- Summary.