Designing messages for development communication : an audience participation-based approach /
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New Delhi ; Newbury Park :
Sage Publications,
1991.
|
| Serie: | Communication and human values (Newbury Park, Calif.)
|
| Soggetti: | |
| Accesso online: | Publisher description Table of contents only Contributor biographical information |
Sommario:
- Machine derived contents note: Development Communication
- The Invisible Audience
- Audience Participation-Based Message Design
- The Idea
- Audience Participation-Based Message Design
- Implementation and Ethics
- Designing Messages that Communicate
- How to Research the Audience
- Audience-Responsive Topics
- Audience-Responsive Message Formats
- Writing Message Specifications and Objectives
- Pretesting Audience Response
- Summary.