An introduction to marketing and its application to tourism : a PATA marketing development handbook.
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| Corporate Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco :
Pacific Area Travel Association,
c1973.
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | 98 p. : ill. ; 28 cm. |