APA (7th ed.) Citation

Assael, H. (1987). Consumer behavior and marketing action (3rd ed.). Kent Pub. Co..

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 3rd ed. Boston, Mass.: Kent Pub. Co., 1987.

MLA (8th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. 3rd ed. Kent Pub. Co., 1987.

Warning: These citations may not always be 100% accurate.