APA (7th ed.) Citation

Berg, T. L. (1971). Mismarketing: Case histories of marketing misfires. Doubleday.

Chicago Style (17th ed.) Citation

Berg, Thomas L. Mismarketing: Case Histories of Marketing Misfires. Garden City, N.Y.: Doubleday, 1971.

MLA (8th ed.) Citation

Berg, Thomas L. Mismarketing: Case Histories of Marketing Misfires. Doubleday, 1971.

Warning: These citations may not always be 100% accurate.