Mismarketing : case histories of marketing misfires /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Garden City, N.Y. :
Doubleday,
1971.
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| Series: | Anchor books ;
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| Subjects: |
| Physical Description: | 246 p. |
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| ISBN: | 0385024878 |