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|a 9781781908969
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|a HF1416.6.D44
|b I58 2013
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|a 658.8
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|a International marketing in rapidly changing environments /
|c edited by Ruey-Jer "Bryan" Jean, National Chengchi University, Taiwan, Jye-Shen Chiou, National Chengchi University, Taiwan, Shaoming Zou, University of Missouri, USA.
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| 250 |
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|a First edition.
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| 264 |
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1 |
|a Bingley :
|b Emerald,
|c [2013]
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| 300 |
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|a xxvi, 261 pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 336 |
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|a still image
|b sti
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 490 |
1 |
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|a Advances in international marketing ;
|v volume 24
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| 504 |
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|a Includes bibliographical references.
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| 505 |
0 |
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|a Machine generated contents note: Section I Marketing Innovation from Emerging Markets -- Enhancing Market Responsiveness Through Knowledge Transfer and Knowledge Codification: Evidence from Foreign Subsidiaries in China / Xitong Guo -- An Explorative Study on the Impact of IT Capabilities on International Key Account Management Capabilities and Firm Performance in International Customer--Supplier Relationships / Ruey-Jer "Bryan" Jean -- The Impacts of Institutional Differences on Learning in International Strategic Alliances / Pervez N. Ghauri -- Section II Entrepreneurship and Smes Exporters -- Examining the Relationship Between Market Orientation and Export Performance: The Moderating Role of Competitive Intensity / Catarina Marques -- Adopting Neural Net Methodology for Literature Mapping and the Generation of Research Ideas: an Example at the Interface of Entrepreneurship, ICT, and Economic Development / Noemi Sinkovics -- Section III Export Marketing Channels --
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| 505 |
0 |
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|a Contents note continued: Channel Strategies of Foreign Sales Subsidiaries: The Case of Firms from Developing Countries Operating in Developed Countries / Hui-Yun Chiu -- Effects of the Transaction Characteristics on the Side of Dependence in a Context of Vertical Coordination: The Case of Fresh Produce Exports from Chile to Europe / Pablo Villalobos -- Section IV Globalization and Culture -- Wave of Home Culture and MMC Performance: the Korean Wave (Hallyu) / Gang Ok Jung -- A Reconceptualization of the Degree of Company Globalization / Olli Kuivalainen.
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| 650 |
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|a Export marketing
|z Developing countries.
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| 650 |
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0 |
|a Markets.
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| 650 |
|
0 |
|a Marketing
|x Management.
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| 650 |
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0 |
|a Marketing
|z Developing countries.
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| 650 |
|
0 |
|a Globalization.
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| 650 |
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0 |
|a Small business marketing
|z Developing countries.
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| 650 |
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0 |
|a Export marketing.
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| 700 |
1 |
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|a Jean, Ruey-Jer,
|e editor.
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| 700 |
1 |
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|a Chiou, Jyh-Shen,
|e editor.
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| 700 |
1 |
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|a Zou, Shaoming,
|e editor.
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| 852 |
8 |
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|b CARM
|i C13854
|p 0547761
|f BK
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| 830 |
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0 |
|a Advances in international marketing ;
|v v. 24.
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| 999 |
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