Sun Tzu's The art of war : plus, The art of small business /

Sun Tzu's The art of war : plus, The art of small business /

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Bibliographic Details
Main Author:	Gagliardi, Gary
Other Authors:	Sunzi, 6th century B.C
Format:	Book
Language:	English
Published:	Shoreline, WA : Clearbridge Pub., c2003.
Edition:	1st hardcover ed.
Subjects:	Sunzi, > active 6th century B.C. > Sunzi bing fa. Sunzi, > 6th cent. B.C. > Sunzi bing fa. Small business > Management. Military art and science > Early works to 1800.
Online Access:	Table of contents

Table of Contents:

Machine derived contents note: Foreword: Using This Book 9
Introduction: Sun Tzu's Basic Concepts 19
1 Analysis 25
Business Planning 27
2 Going to War 37
Making a Profit 39
3 Planning an Attack 47
Developing a Focus 49
4 Positioning 57
Marketing 59
5 Momentum 67
Continual Improvement 69
6 Weakness and Strength 77
Problems and Solutions 79
7 Armed Conflict 91
Making Sales 93
8 Adaptability 103
Adjusting to the Customer 105
9 Armed March 111
Growing Your Business 113
10 Field Position 129
Customer Relationships 131
11 Types of Terrain 145
Stages of Business 147
12 Attacking with Fire 169
Improving Productivity 171
13 Using Spies 179
Using Information 181.