APA (7th ed.) Citation

Winninger, T. J. (2000). Full price: Competing on value in the new economy. Dearborn Trade.

Chicago Style (17th ed.) Citation

Winninger, Thomas J. Full Price: Competing on Value in the New Economy. Chicago: Dearborn Trade, 2000.

MLA (8th ed.) Citation

Winninger, Thomas J. Full Price: Competing on Value in the New Economy. Dearborn Trade, 2000.

Warning: These citations may not always be 100% accurate.