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| LEADER |
01603cam a2200361 a 4500 |
| 001 |
c000408633 |
| 003 |
CARM |
| 005 |
20221109145820.0 |
| 007 |
ta |
| 008 |
221109s2000 ilu 001 0 eng |
| 010 |
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|a 00009401
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| 019 |
1 |
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|a 21497374
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| 020 |
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|a 0793139546
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| 035 |
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|a (OCoLC)43993246
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| 040 |
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|a DLC
|b eng
|c DLC
|d DLC
|d OrLoB-B
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| 042 |
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|a pcc
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| 050 |
0 |
0 |
|a HF5415.157
|b .W56 2000
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| 082 |
0 |
0 |
|a 658.8/16
|2 21
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| 100 |
1 |
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|a Winninger, Thomas J.
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| 245 |
1 |
0 |
|a Full price :
|b competing on value in the new economy /
|c Thomas J. Winninger.
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| 260 |
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|a Chicago :
|b Dearborn Trade,
|c c2000.
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| 300 |
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|a xvi, 198 p. ;
|c 23 cm.
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| 500 |
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|a Includes index.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a 1. Maximum Value Perception -- 2. Leading the Field -- 3. Selling the Program -- 4. Vertical Integration -- 5. Segmenting Your Services to Targeted Customers -- 6. Owning the Customer's Buying Cycle -- 7. Educating the Customer -- 8. Identifying Your Destination -- 9. Promoting Differences -- 10. Substantiating Value, Not Price -- 11. Living the Brand -- 12. Exploiting Technology -- 13. Forging the Indestructible System -- 14. Building the Right Team -- 15. The Final Imperative.
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| 650 |
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0 |
|a Quality of products.
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| 650 |
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0 |
|a Consumer satisfaction.
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| 650 |
|
0 |
|a Prices.
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| 650 |
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0 |
|a Value.
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| 650 |
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0 |
|a Competition.
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| 852 |
8 |
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|b CARM
|i C13855
|p 0544368
|f BK
|
| 999 |
f |
f |
|i 2256200c-0f0c-5fb6-9547-1ae9ecbaad95
|s 7c2f3e8e-3800-53a4-af8d-707f38232abd
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| 952 |
f |
f |
|p Can circulate
|a CAVAL
|b CAVAL
|c CAVAL
|d CARM 1 Store
|e C13855
|h Other scheme
|i book
|m 0544368
|