Full price : competing on value in the new economy /

Full price : competing on value in the new economy /

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Bibliographic Details
Main Author:	Winninger, Thomas J.
Format:	Book
Language:	English
Published:	Chicago : Dearborn Trade, c2000.
Subjects:	Quality of products. Consumer satisfaction. Prices. Value. Competition.

Table of Contents:

1. Maximum Value Perception
2. Leading the Field
3. Selling the Program
4. Vertical Integration
5. Segmenting Your Services to Targeted Customers
6. Owning the Customer's Buying Cycle
7. Educating the Customer
8. Identifying Your Destination
9. Promoting Differences
10. Substantiating Value, Not Price
11. Living the Brand
12. Exploiting Technology
13. Forging the Indestructible System
14. Building the Right Team
15. The Final Imperative.