Full price : competing on value in the new economy /
保存先:
| 第一著者: | |
|---|---|
| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Chicago :
Dearborn Trade,
c2000.
|
| 主題: |
目次:
- 1. Maximum Value Perception
- 2. Leading the Field
- 3. Selling the Program
- 4. Vertical Integration
- 5. Segmenting Your Services to Targeted Customers
- 6. Owning the Customer's Buying Cycle
- 7. Educating the Customer
- 8. Identifying Your Destination
- 9. Promoting Differences
- 10. Substantiating Value, Not Price
- 11. Living the Brand
- 12. Exploiting Technology
- 13. Forging the Indestructible System
- 14. Building the Right Team
- 15. The Final Imperative.