12 months of marketing for salon and spa : from single chair to multi-station to chain : ideas, events and promotions for salon and spa : stylists, estheticians, therapists, managers, owners /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Kraus, Elizabeth
Format: Knjiga
Jezik:English
Izdano: [S.l. : CreateSpace], c2010.
Izdaja:1st ed.
Teme:
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019 1 |a 46826317 
020 |a 1451515952 
020 |a 9781451515954 
035 |a (OCoLC)671298228 
040 |a YDXCP  |c YDXCP  |d VCAV 
082 0 4 |a 646.72/0688  |2 22 
100 1 |a Kraus, Elizabeth. 
245 1 0 |a 12 months of marketing for salon and spa :  |b from single chair to multi-station to chain : ideas, events and promotions for salon and spa : stylists, estheticians, therapists, managers, owners /  |c Elizabeth Kraus. 
246 3 |a Twelve months of marketing for salon and spa 
250 |a 1st ed. 
260 |a [S.l. :  |b CreateSpace],  |c c2010. 
300 |a 218 p. ;  |c 25 cm. 
505 0 |a Machine generated contents note: 1.marketing essentials -- basic collateral and use -- space -- cooperative and cross marketing -- communications and event checklist -- social media marketing and `buy local' campaigns -- 2.january "bubble bath marketing" -- event and promotion ideas -- planning, calendar and worksheets -- 3.february "pet peeve marketing" -- event and promotion ideas -- planning, calendar and worksheets -- 4.march "marketing for the single shingle" -- event and promotion ideas -- planning, calendar and worksheets -- 5.april "where the clients are" -- event and promotion ideas -- planning, calendar and worksheets -- 6.may "accidental marketing" -- event and promotion ideas -- planning, calendar and worksheets -- 7.june "get the bounce back" -- event and promotion ideas -- planning, calendar and worksheets -- 8.july "add-on marketing" -- event and promotion ideas -- planning, calendar and worksheets -- 9.august "diversion-proof marketing" -- 
505 0 |a Contents note continued: event and promotion ideas -- planning, calendar and worksheets -- 10.september "visibility in a sea of sameness" -- event and promotion ideas -- planning, calendar and worksheets -- 11.october "loosen up tippers (in any economy)" -- event and promotion ideas -- planning, calendar and worksheets -- 12.november "remodel marketing" -- event and promotion ideas -- planning, calendar and worksheets -- 13.december "out with the old, in with the new scene stealers" -- event and promotion ideas -- planning, calendar and worksheets. 
650 0 |a Beauty shops  |x Marketing. 
650 0 |a Spa pools  |x Marketing. 
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952 f f |p Can circulate  |a CAVAL  |b CAVAL  |c CAVAL  |d CARM 1 Store  |e C13855  |h Other scheme  |i book  |m 0544360