Interdisciplinary approaches to product design, innovation, & branding in international marketing /
"This volume seeks to capture and synthesize the cutting edge knowledge in the area of branding, product design and innovation, and strategic thought in international marketing. This volume was conceived from a conference held at the College of William & Mary where speakers from many fields...
محفوظ في:
| مؤلفون آخرون: | , |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Bingley, U.K. :
Emerald,
2012.
Bingley, U.K. : 2012. |
| الطبعة: | 1st edition. |
| سلاسل: | Advances in international marketing ;
v. 23. |
| الموضوعات: |
جدول المحتويات:
- pt. I INTERDISCIPLINARY APPROACHES TO BRANDING
- Building Market-Based Assets In A Globally Competitive Market: A Longitudinal Study Of Automotive Brands / Roger J. Calantone
- Transferring Corporate Brand Image To Local Markets: Governance Decisions For Market Entry And Global Branding Strategy / David A. Griffith
- The Impact Of Luxury Brand-Retailer Co-Branding Strategy On Consumers' Evaluation Of Luxury Brand Image: The Case Of Taiwan / C. Anthony Di Benedetto
- How Should A Global Brand Manager Respond To An Ambiguous Product Harm Crisis? / Daniel Laufer
- pt. II INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATION
- Design In The Experience Economy: Using Emotional Design For Service Innovation / Johann C. K. H. Riedel
- Crowdsourcing For Goodness Sake: Impact Of Incentive Preference On Contribution Behavior For Social Innovation / Mirijam Fries
- Reestablishing Styling As A Prime Interest For The Management Of Design / Jan Schoormans
- Leadership Development By Design / Jim Olver
- Designing Empowerment - Design Thinking For Social Impact / Akshay Sharma
- Improving Collaborative Concept Evaluation Using Concept Aspect Profile / Jaewoo Joo
- Patent Rights: When Patent Protection May Either Encourage Or Discourage Innovation / Brent B. Allred
- pt. III INTERDISCIPLINARY APPROACHES TO STRATEGIC THOUGHT AND SOCIAL ENTREPRENEURSHIP
- Modeling The Impact Of Commitment-Trust On Cooperation And Performance: The Specific Case Of Exporter And Intermediaries Relationships / Jose Carlos M. R. Pinho
- The Value Flame At The Base Of The Pyramid (VFBOP): Identifying And Creating A Valuable Market / Ujvala Rajadhyaksha
- The Movement Of Meaning Across Cultures: A Conceptual Model For Understanding Cross-Cultural Consumption / Helene de Burgh-Woodman
- Born Globals: How Are They Different? / Bill Merrilees.